360° Tours by Visual Lane

Visual Lane / 360° Tours

Virtual tours

360° Tours.

Interactive tours you move around in yourself, in your browser, on whatever device you already have. No app, no headset, no download.

Real spaces and ones that don't exist yet

If the building is finished, we'll come and shoot it. If it isn't, we build the tour out of the CGI instead — same experience for the visitor, just rendered rather than photographed.

That second option is the useful one for developers. You can put a show flat online months before there is a show flat, and let people wander round it from the sofa. It also means every unit type can have a tour, not just the one you built out — which is usually the difference between a sales tool and a nice extra.

Royal View, Leith — 360° Tours by Visual Lane

What goes in one

Hotspots to move between rooms, information points for specifications and finishes, floorplans to orient people, and links out to whatever you want them to do next — an enquiry form, a brochure, a booking.

Material and furniture options can sit behind a toggle, so someone can switch a kitchen finish or a flooring option and watch it change rather than imagining it. For a scheme with several house types, one tour can carry the lot.

Royal View, Leith — 360° Tours by Visual Lane

Getting it in front of people

The tour is hosted and embeddable, so it sits inside your own website rather than sending people off to somebody else's platform with their own branding on it. It's a link you can send, a QR code on a board, or a panel on a sales page.

It works on a phone, a tablet, a laptop or a sales suite screen without anyone installing anything. That sounds obvious, but it's the single biggest reason tours get used and headsets often don't — there's nothing between the person and the thing you want them to see.

Royal View, Leith — 360° Tours by Visual Lane

Where we've done it

Residential developments and lounges including Royal View in Leith — both the Regent and the George — along with Park Quadrant Residences in Glasgow and Waverly Park in Shawlands.

Clients have included Living by Robertson, Ambassador Living, Kelvin Properties and Redwood Marketing. Most are new-build residential, but the same approach works for anywhere people need to understand a space they can't stand in yet.

Royal View, Leith — 360° Tours by Visual Lane

Selected work

360° Tours projects

Royal View, Leith
Film

Royal View, Leith

2020Living by Robertson · Redwood MarketingCGI · Film · 360°
All 360° Tours projects →

Got something you want to see before it’s built?

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